Navigating Government Contract Opportunities: What Small Businesses Can Learn from the Dallas Cowboys’ Strategy Against the Jets

The Dallas Cowboys’ upcoming game against the New York Jets presents more than just an NFL matchup—it offers valuable lessons in adaptability, resource management, and strategic communication that small businesses can apply when pursuing federal contracts. With key players sidelined due to injuries, the Cowboys demonstrate how effective teamwork and preparation can overcome unexpected challenges. Let’s explore how these insights translate to the often complex world of government contracting.

1. Prepare for Uncertainty but Stay Flexible

The Cowboys entered the game with several starting offensive linemen injured or unable to play, including Tyler Guyton and Cooper Beebe. Their response? Rely on trained reserves like Nate Thomas and recently acquired players like Trevor Keegan. Similarly, small businesses venturing into federal contracts should anticipate changes in demand, regulatory shifts, or resource constraints.

Application: When registering your business on SAM.gov or pursuing GSA schedules, have backup plans for critical capabilities—whether that means cross-training employees, subcontracting partnerships, or multi-award contracts to ensure continuity when unexpected changes arise.

2. Communication is Critical

Coach Brian Schottenheimer highlighted communication as the linchpin for success on a reconfigured offensive line: “As long as we’re communicating—that is a strength of [center] Brock Hoffman—that gets everybody on the same page.”

Application: In government contracting, clear communication with contracting officers, compliance officers, and internal teams ensures that contract requirements, deadlines, and regulatory obligations are well understood and met. Use project management tools and stay proactive in updates to avoid scope misunderstandings or compliance lapses—common causes of contract issues.

3. Utilize the Strength of Your Team at Different Levels

The Cowboys’ strategy involves leveraging players with experience from scout teams, training camps, and previous rotations. Although not starters, these players are prepared to step up seamlessly.

Application: Small businesses should develop staff hiring and training programs that prepare team members not just for current projects but for future or rapid scaling. This readiness is vital when pursuing government contracts requiring timely deliverables and compliance with standards such as FAR (Federal Acquisition Regulation).

4. Maintain Core Business Playstyle While Adjusting Execution

Despite personnel changes, the Cowboys emphasize that their “playstyle doesn’t change.” They aim to remain physical and dominate the line of scrimmage—consistent with their overall strategy.

Application: For small businesses, this means sticking to your core competencies and business value proposition when entering federal markets. While adapting processes to meet contract requirements, don’t lose sight of your unique strengths that differentiate you in a crowded procurement landscape.

5. Expand Your Roster of Available Resources

Just as the Cowboys consider activating rookie running back Jaydon Blue or splitting kick return responsibilities, businesses should diversify resources to meet contract demands efficiently.

Application: Small businesses can leverage subcontracting opportunities on larger federal contracts, or collaborate on GSA schedules to offer a broader range of services. This flexibility can help your firm win contracts even when internal resources are stretched.

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Final Thoughts

Small businesses seeking to navigate the federal contracting arena can draw inspiration from the Cowboys’ resilience and strategic adjustments. Success hinges on preparation, effective communication, and leveraging your team’s depth—paralleling the rigorous requirements and dynamic nature of government procurement.

To get started, ensure your business is properly registered on SAM.gov, explore GSA schedule subcontracting or set-aside opportunities, and keep your compliance knowledge sharp. Like a football team preparing for a tough opponent, preparation and adaptability will position your business to score big in federal contracting.

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This article was inspired by insights from The Dallas Morning News coverage of the Dallas Cowboys’ challenge-filled game against the New York Jets.

GovScout helps small businesses break into federal contracting. We simplify SAM.gov, surface winnable contracts, and give you the insights to grow in the public sector. Learn more at govscout.io.