How the SWAC Rivalry Between Prairie View A&M and Jackson State Can Affect Small Business Contracts in Government Procurement

The Southwestern Athletic Conference (SWAC) championship game between Prairie View A&M and Jackson State draws significant regional and national attention, with millions tuning in to watch this historic rivalry unfold. While the game itself is a major sporting event, small businesses looking to break into federal government contracting can glean valuable insights from this rivalry—especially given both institutions’ status as Historically Black Colleges and Universities (HBCUs) and their connection to federal procurement opportunities.

Understanding the Context: SWAC Rivalry and HBCUs in Government Contracting

Prairie View A&M and Jackson State represent leading HBCUs with strong ties to their communities and longstanding federal engagement. The federal government increasingly focuses on inclusivity and diversity by awarding contracts to small businesses linked with HBCUs and Minority Serving Institutions. For small business owners—especially those registered as Minority-Owned or HBCU-affiliated—it’s important to monitor the developments around these institutions, as they often anchor regional procurement ecosystems, including:

• Small Business Set-Asides: HBCU-affiliated businesses may qualify for set-aside contracts under initiatives like 8(a) Business Development and Service-Disabled Veteran-Owned Small Business (SDVOSB) programs.
• Networking and Partnerships: Events around high-profile games create opportunities for businesses to network with university procurement officials, government contractors, and local government representatives.
• Local and State Contracting: State agencies and universities often contract local small businesses for event services, merchandise, marketing, and facility support linked to major athletic events.

Practical Contracting Insights for Small Businesses

1. Leverage HBCU Connection for Eligibility and Certification

Many HBCU-related small businesses obtain certifications through the System for Award Management (SAM.gov), such as Minority Business Enterprise (MBE) or 8(a) certification. These credentials allow them to compete effectively for government contracts at the federal, state, and local levels. Small businesses affiliated with or serving these institutions should ensure:

• Their SAM.gov profile is up to date and includes all relevant socioeconomic certifications.
• They actively seek GSA Schedule contracts or subcontracting opportunities linked to large prime contractors servicing HBCUs.

2. Engage with University Procurement Offices

Both Prairie View A&M and Jackson State have dedicated procurement offices responsible for purchasing goods and services, ranging from catering to professional IT services. Small businesses can:

• Register as vendors with each university.
• Attend vendor outreach sessions, often advertised around major events or athletic seasons.
• Explore collaboration through Memoranda of Understanding (MOUs) during events like the SWAC Championship to provide services.

3. Capitalize on Regional Economic Impact Around the Game

The SWAC championship hosted by Jackson State at Mississippi Veterans Memorial Stadium spurs local economic activity—transportation, lodging, event management, and retailers benefit. Small businesses offering timely services (security, janitorial, merchandising, and marketing) may find contracting opportunities with event organizers, local government, or affiliated agencies.

4. Stay Alert on Procurement Trends and Funding

The U.S. government has increased funding aimed at supporting minority-owned and small businesses as part of economic recovery and equity initiatives. Being informed about these trends enables small businesses linked to the SWAC community to:

• Monitor SAM.gov for contracts tagged as set-aside for HBCUs or minority-owned businesses.
• Use platforms like GSA eBuy or negotiate subcontracts that feed off prime large contracts associated with university projects, including digital streaming rights or marketing for the championship.

Final Thought

While the Prairie View A&M vs. Jackson State rivalry mainly energizes sports fans, small businesses should view it as a catalyst for federal contracting opportunities linked to HBCUs and regional government procurement. By aligning their contracting strategy with these institutions, leveraging certifications, networking during high-profile events, and tracking procurement trends, small businesses can open doors to meaningful governmental contracts that contribute to sustainable growth.

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Helpful Resources for Small Businesses:

• SAM.gov Vendor Registration
• GSA Schedules
• Small Business Administration (SBA) 8(a) Program
• Local university procurement offices at Prairie View A&M and Jackson State.

For small businesses in or near HBCU communities, staying connected to events like the SWAC Championship is more than just following sports; it’s about unlocking the potential for government contracting success.

GovScout helps small businesses break into federal contracting. We simplify SAM.gov, surface winnable contracts, and give you the insights to grow in the public sector. Learn more at govscout.io.