How Akash Deep’s Six Wicket Performance Reflects the Importance of Resilience and Strategy for Small Businesses Competing for Government Contracts

How Akash Deep’s Six-Wicket Performance Reflects Resilience and Strategy for Small Businesses Competing for Government Contracts

Akash Deep’s remarkable six-wicket haul in the recent India vs England Test at Edgbaston stands as a vivid example of resilience, strategy, and seizing the moment—qualities that small businesses should channel when competing for federal contracts. While this sporting achievement may seem worlds apart from government procurement, its lessons are highly applicable to navigating the complex and competitive federal marketplace.

Resilience: Bounce Back from Setbacks

India lost the opening Test match at Headingley, yet Akash Deep and his teammates responded with a dominant performance to level the series. Similarly, small businesses may encounter initial setbacks submitting bids or facing rejections in federal contracting. Persistence, learning from experience, and continually sharpening your approach—much like how Akash Deep adapted his bowling to the pitch and opposition—are essential for long-term success.

Strategy: Know Your Strengths and Play to Them

Akash Deep wasn’t the marquee fast bowler like Jasprit Bumrah but was chosen strategically to maximize the team’s chances. Deep’s ability to use variations like a “corking slower ball” and exploiting England’s weaknesses shows the impact of tactical innovation. Small businesses should identify their unique capabilities and niche expertise—whether it’s a specialized product or exceptional customer service—and position themselves strategically in their bids and marketing to government agencies.

Preparation and Execution: Master the Basics to Deliver Wins

Deep’s success came from disciplined execution across multiple innings, including precise deliveries and stamina. Likewise, small businesses must master federal acquisition basics—compliance with regulations, registering in SAM.gov, understanding GSA schedules, and thorough proposal preparation. Diligent attention to these details builds credibility and trust with contracting officers.

Seizing Opportunities: Step Up When It Counts

Akash Deep delivered his best performance when the team needed it most, under pressure on the final day. Government contracts often come with strict deadlines and high stakes. Small businesses must be prepared to act decisively—whether it’s responding quickly to RFIs, submitting a compelling best-and-final offer, or adjusting pricing and delivery commitments—to capitalize on prime contract opportunities.

Teamwork and Support: Collaborate and Leverage Resources

Though Deep shone individually, his performance was part of a collective team effort. For federal contracting, small businesses benefit by building networks and partnerships—teaming agreements, subcontracting with larger firms, or engaging with Procurement Technical Assistance Centers (PTACs)—to enhance capacity and credibility for bigger contracts.

Practical Takeaways for Small Businesses:

• Build Resilience: Treat early rejections as learning opportunities and keep refining bids.
• Develop Strategic Differentiators: Understand government needs and tailor offerings to demonstrate clear value.
• Ensure Compliance and Preparedness: Stay current with SAM.gov registration, and leverage tools like GSA Schedules for streamlined procurement avenues.
• Act Swiftly and Confidently: Prepare internal processes so your responses are timely and aligned with solicitation requirements.
• Leverage Partnerships: Collaborate to expand capabilities and improve contract award potential.

Akash Deep’s performance at Edgbaston reminds small businesses that success in highly competitive environments depends not just on individual talent but also on resilience, strategy, preparation, and teamwork. By adopting these principles, small enterprises can increase their chances of winning and excelling in federal contracting, securing valuable government business amid tough competition.

GovScout helps small businesses break into federal contracting. We simplify SAM.gov, surface winnable contracts, and give you the insights to grow in the public sector. Learn more at govscout.io.