What Small Businesses Can Learn from the Al-Ittihad vs Al-Hilal Match: Strategies for Winning Government Contracts

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While the October 24, 2025 match between Al-Ittihad and Al-Hilal might seem far removed from the world of federal contracting, there are insightful parallels small businesses can draw to enhance their government procurement strategies. The tactical interplay, possession dynamics, and decisive moments on the soccer field offer useful lessons for navigating the competitive landscape of federal contracts.

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1. Possession Is Key: Control Your Government Contracting Presence

In the match, Al-Ittihad maintained 55% possession compared to Al-Hilal’s 45%, indicating greater control over the game flow. Similarly, small businesses should aim to own their presence in the federal marketplace through consistent engagement and visibility.

Practical Tip:
Leverage platforms like SAM.gov and actively maintain your business profile. Register for relevant GSA Schedules to position yourself favorably for government buyers. Proactively respond to requests for information (RFIs) and attend procurement webinars and events. The more "possession" your business has in procurement channels, the better your chances of scoring contracts.

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2. Quality over Quantity: Focus Your Efforts

Al-Ittihad had 8 shots with 3 on goal, while Al-Hilal managed 6 shots but only 1 on target. This highlights the importance of precision in attack rather than merely taking numerous opportunities.

Practical Tip:
Rather than chasing every contract, small businesses should focus on bids that match their capabilities and align with their NAICS codes. Tailor proposals carefully to meet compliance and solicitation requirements. Quality proposals that address all evaluation factors sharply can outscore less-focused bids.

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3. Adapt and Respond to Opposition: Navigate Compliance and Regulations

Al-Hilal won more corner kicks (9 to 1) and committed fewer fouls, showing tactical discipline and strategic positioning. In contracting, regulatory compliance plays a similar role to these “game rules.”

Practical Tip:
Stay updated on government procurement regulations, cybersecurity standards like CMMC, and contract clauses such as FAR requirements. Use resources from the Small Business Administration (SBA) or PTACs (Procurement Technical Assistance Centers) to understand compliance nuances. Just as fouls cost teams momentum, compliance failures can derail contracts.

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4. Seize Critical Moments: Timeliness Matters

In any tight match, capitalizing on decisive moments leads to victory. Government contracting opportunities often have narrow windows and competitive deadlines.

Practical Tip:
Set up alerts on SAM.gov or GSA eBuy for new solicitations. Early registration on schedules and timely submission of expressions of interest increase your chances of being noticed. Have an agile internal process in place to mobilize resources quickly when opportunities arise.

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5. Build Team Cohesion: Partner Strategically

Although no direct data on teamwork from the match stats, successful teams rely on collaboration, much like small businesses benefit from teaming arrangements.

Practical Tip:
Consider joint ventures or subcontracting with other businesses to meet contract requirements and expand capabilities. Use SBA’s mentor-protégé programs or network through industry days to find compatible partners. Teaming enhances your value proposition in competitive bids.

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In Summary

Small businesses competing for federal contracts can learn from the strategic play of professional sports teams like Al-Ittihad and Al-Hilal. Controlling your presence, focusing your bids, maintaining compliance, acting decisively, and building strong partnerships are the winning strategies that translate from the soccer field to the contracting arena.

By adopting these game-inspired tactics, small businesses can improve their chances of scoring contracts, growing their federal footprint, and sustaining long-term success in government procurement.

GovScout helps small businesses break into federal contracting. We simplify SAM.gov, surface winnable contracts, and give you the insights to grow in the public sector. Learn more at govscout.io.